AI Insights · Timothy · January 2025
Top Health and Fitness Apps in Israel: Q4 2024 Performance
Explore the performance trends of the top five health and fitness apps in Israel during Q4 2024, with insights from Sensor Tower's unified platform data.
In the fourth quarter of 2024, Kompanion Intermittent Fasting from Ornitorenk Dijital Hizmetler Anonim Sirketi saw its weekly revenue fluctuate, starting at around $9.6K and peaking at approximately $11.7K in early October. Weekly downloads showed a decline, beginning at 2.9K and dropping to around 920 in late November, before slightly recovering to 2.1K by the end of December. Active users decreased from 71.4K to 58.6K over the quarter.
MyFitnessPal: Calorie Counter exhibited a stable revenue pattern, with figures ranging from $5.8K to $8.1K, closing the year at $7.7K. Downloads remained relatively steady, with a notable increase to 2.9K in the last week of December. Active users peaked at 27.7K in early October before gradually declining to 22.1K by the end of the quarter.
Headspace: Meditation & Health experienced variable revenue, reaching a high of $8.3K in late October and ending the quarter at $7.2K. The app maintained low download numbers, with a peak of 333 downloads in late November. Active users decreased from 4.9K to approximately 3.1K by December's end.
Flo Cycle & Period Tracker saw its revenue grow steadily, starting at $4.5K and increasing to $7.7K in early December. Downloads spiked to 3.6K in late November, and active users saw a consistent increase, peaking at 57.6K in early December.
Strava: Run, Bike, Walk had a stable revenue pattern, with a peak of $6.2K in mid-December. Downloads fluctuated slightly, peaking at 1.6K in early December. Active users began at 23.6K, saw a dip in November, and then ended the quarter with an increase to 20.9K.
These insights, derived from Sensor Tower's comprehensive data, offer a detailed look at the health and fitness app market in Israel. For more in-depth analysis, visit Sensor Tower.